Brand Development

Why branding strategy matters.

People are talking about your company, regardless of whether or not you have a branding strategy already in place. By developing and implementing a custom branding strategy, we can help you steer the narrative of your brand into a conversation that builds better relationships, highlights your strengths and maximizes your returns.

Despite all of the challenges and obstacles, investing in brand design and development is the right decision in today’s economy — no matter how big your business is, who your customers are or where you are located. But don’t just take our word for it! Here are some statistics, data and hard numbers to prove it:

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Consistent branding across all platforms increases revenue by up to 23 percent.

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A majority (82 percent) of investors want the companies they invest in to have a strong brand presence

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Color improves brand recognition by up to 80 percent.

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There will be 5-7 brand interactions before a consumer remembers a brand.

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Nearly half (48 percent) of consumers surveyed said their first purchase or interaction with a brand is the best time to earn customer loyalty.

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Less than 10 percent of B2B companies say their branding is very consistent.

Why Brown Bag Marketing?

Good people. Great work.

Even once you understand the importance of branding and what it entails, executing your strategy in a way that delivers maximum results and returns is another challenge altogether. At Brown Bag, we don’t just talk the talk; we walk the walk! From doing a brand audit and designing a new logo to getting into the weeds discussing voice and messaging, we can show you how we’ll go about designing, developing and implementing a creative branding strategy for your business—whether you manage a small mom-and-pop shop or a Fortune 500 company.

At Brown Bag, we’ll help you find your voice. In a world of competition and repetition, we can make sure you stand out in all the right ways.

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