Since 2002, Brown Bag Marketing has been a reliable partner for companies across various industries. Over the past five years, we’ve worked closely with SAP Partners, giving us the expertise to help businesses reach their target audiences and drive lead conversions through customized digital marketing strategies.
Our team understands the complexities of marketing to specific industries and prides itself on being a no-nonsense partner for companies committed to growth. Whether through targeted campaigns, lead generation strategies, or optimizing online assets like company websites, we are focused on helping you achieve your business objectives. With nearly two decades of experience, we’ve delivered proven results for clients both locally and nationwide, and we have the expertise to help your company thrive in today’s competitive landscape.
With our extensive knowledge and expertise, Brown Bag Marketing has successfully refreshed numerous brands by updating brand assets, including new logos, style guides, and targeted messaging. SAP Partners often face various brand-related challenges, emphasizing the need for marketing activity to rejuvenate their brand. Partners may continue to use an outdated logo for years or even decades with minimal changes. At times, Partners may have a new product, but lack a defined target audience, resulting in a lack of sales activity. Additionally, SAP Partners may have a defined target audience for their products, but struggle with developing effective messaging that resonates with their potential clients’ needs and desires. Brown Bag partners with these brands to streamline their brand messaging and creative assets to better resonate with target audiences.
Brown Bag Marketing specializes in generating new leads and acquiring clients for SAP Partners’ sales teams. Often, Partners have websites that – although rich in product descriptions and technical details – have not been updated regularly, resulting in outdated content, difficult user experiences and/or non-optimized contact forms. While SAP Partners commonly maintain a database of prospects and clients for email outreach, they frequently lack campaign-level features like email sequencing and funnel management. Despite the growing prominence of digital media marketing, many SAP Partners have yet to leverage new digital channels. Through Brown Bag’s support, SAP Partners have implemented highly effective lead generation strategies to target both new and existing leads across a variety of platforms like social, search, programmatic and editorial publishers.
Brown Bag Marketing identifies website issues that affect performance, user experience, and security through technical audits of SAP Partner websites. Product-heavy website designs common among SAP Partners often suffer from poor website speed, usability, search engine rankings, and optimized functionality. These factors invariably contribute to suboptimal marketing results. Using our 44-point SEO checklist, Brown Bag identifies and resolves these issues, resulting in measurably improved user engagement, increased time onsite and higher conversion rates.
After assessing the website and prioritizing issues, Brown Bag provided Seidor with a customized website enhancement checklist. Brown Bag then resolved over 50 technical errors to improve website security, loading speed, and fix broken links. Next, Brown Bag conducted a keyword and competitor analysis tailored to the industry, updating Seidor’s organic content to improve search results.
Finally, Brown Bag implemented Google pay-per-click campaigns to direct potential prospects and clients searching for Seidor software solutions to relevant landing pages.
The result: Seidor increased their conversion rates by 8.19% (compared to an average PPC conversion rate of 2.35% and a Google Ads rate of 3.75%).
