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In the financial sector, banks, advisors and financial companies are constantly forced to adapt to new and changing technologies. “Fintech” is its own new emerging industry as financial service companies seek better ways to rise to the top when it comes to industry compliance, management and, of course, marketing. Today’s customers and clientele are becoming accustomed to dealing with companies that have a strong online presence, and they demand higher levels of engagement and communication from their financial advisors.
What’s more, the financial services industry is becoming increasingly competitive and cutthroat. More and more consumers are using their phone or computer to search for common queries like “financial advisor,” “retirement calculator,” “bank near me” and “what should I invest in?”. If your business isn’t prominently showcased on the first results page, then you can kiss these potentially valuable leads goodbye.
If you’re in the financial sector, then odds are you’re all about the numbers. So here are some facts, figures and trends that banks, financial advisors and other financial service providers might find enlightening:
Consumers interested in financial planning and management are increasingly turning to online search, with mobile searches growing by 70 percent over the last 2 years.
Mobile searches for “financial advisor” have grown 75 percent over the last 2 years.
of people consolidate their financial products and relationships to manage everything in 1 place or use a single login.
